With the worldwide film boom, yet more countries now joined Britain, France, and the United States in serious film production. In Italy, production was spread over several centres, with Turin being the first and biggest. There, Ambrosio was the first company in the field in 1905, and remained the largest in the country through this period. Its most substantial rival was Cines in Rome, which started producing in 1906. The great strength of the Italian industry was historical epics, with large casts and massive scenery. As early as 1911, Giovanni Pastrone's two-reel la Caduta di Troia (The Fall of Troy) made a big impression worldwide, and it was followed by even bigger spectacles like Quo Vadis? (1912), which ran for 90 minutes, and Pastrone's Cabiria of 1914, which ran for two and a half hours.
Italian companies also had a strong line in slapstick comedy, with actors like André Deed, known locally as “Cretinetti”, and elsewhere as “Foolshead” and “Gribouille”, achieving worldwide fame with his almost surrealistic gags.
The most important film-producing country in Northern Europe up until the First World War was Denmark. TheNordisk company was set up there in 1906 by Ole Olsen, a fairground showman, and after a brief period imitating the successes of French and British film-makers, in 1907 he produced 67 films, most directed by Viggo Larsen, with sensational subjects like Den hvide Slavinde (The White Slave), Isbjørnenjagt (Polar Bear Hunt)and Løvejagten (The Lion Hunt). By 1910 new smaller Danish companies began joining the business, and besides making more films about the white slave trade, they contributed other new subjects. The most important of these finds was Asta Nielsen in Afgrunden (The Abyss), directed by Urban Gad for Kosmorama, This combined the circus, sex, jealousy and murder, all put over with great conviction, and pushed the other Danish film-makers further in this direction. By 1912 the Danish film companies were multiplying rapidly.
The Swedish film industry was smaller and slower to get started than the Danish industry. Here, the important man was Charles Magnusson, a newsreel cameraman for the Svenskabiografteatern cinema chain. He started fiction film production for them in 1909, directing a number of the films himself. Production increased in 1912, when the company engaged Victor Sjöström and Mauritz Stilleras directors. They started out by imitating the subjects favoured by the Danish film industry, but by 1913 they were producing their own strikingly original work, which sold very well.
Russia began its film industry in 1908 with Pathé shooting some fiction subjects there, and then the creation of real Russian film companies by Aleksandr Drankov andAleksandr Khanzhonkov. The Khanzhonkov company quickly became much the largest Russian film company, and remained so until 1918.
In Germany, Oskar Messter had been involved in film-making from 1896, but did not make a significant number of films per year till 1910. When the worldwide film boom started, he, and the few other people in the German film business, continued to sell prints of their own films outright, which put them at a disadvantage. It was only when Paul Davidson, the owner of a chain of cinemas, brought Asta Nielsen and Urban Gad to Germany from Denmark in 1911, and set up a production company, Projektions-AG “Union” (PAGU), for them, that a change-over to renting prints began. Messter replied with a series of longer films starring Henny Porten, but although these did well in the German-speaking world, they were not particularly successful internationally, unlike the Asta Nielsen films. Another of the growing German film producers just before World War I was the German branch of the French Éclair company, Deutsche Éclair. This was expropriated by the German government, and turned into DECLA when the war started. But altogether, German producers only had a minor part of the German market in 1914.
Overall, from about 1910, American films had the largest share of the market in all European countries except France, and even in France, the American films had just pushed the local production out of first place on the eve of World War I. So even if the war had not happened, American films may have become dominant worldwide. Although the war made things much worse for European producers, the technical qualities of American films made them increasingly attractive to audiences everywhere.
