The general trend in the development of cinema, led from the United States, was towards using the newly developed specifically filmic devices for expression of the narrative content of film stories, and combining this with the standard dramatic structures already in use in commercial theatre. D.W. Griffith had the highest standing amongst American directors in the industry, basically because of the dramatic excitement he got into his films. But there were others who were also considered as major figures at the time. The first of these was Cecil B. DeMille, whose films, such as The Cheat (1915), brought out the moral dilemmas facing their characters in a more subtle way than Griffith. DeMille was also in closer touch with the reality of contemporary American life. Maurice Tourneur was also highly ranked for the pictorial beauties of his films, together with the subtlety of his handling of fantasy, while at the same time he was capable of getting greater naturalism from his actors at appropriate moments, as in A Girl's Folly(1917). Sidney Drew was the leader in developing “polite comedy”, while slapstick was refined by Fatty Arbuckle and Charles Chaplin, who both started with Mack Sennet'sKeystone company. They reduced the usual frenetic pace of Sennett's films to give the audience a chance to appreciate the subtlety and finesse of their movement, and the cleverness of their gags. By 1917 Chaplin was also introducing more dramatic plot into his films, and mixing the comedy with sentiment.
In Russia, Yevgeni Bauer put a slow intensity of acting combined with Symbolist overtones onto film in a unique way.
In Sweden, Victor Sjöström made a series of films that combined the realities of people's lives with their surroundings in a striking manner, while Mauritz Stiller developed sophisticated comedy to a new level.
In Germany, Ernst Lubitsch got his inspiration from the stage work of Max Reinhardt, both in bourgeois comedy and in spectacle, and applied this to his films, culminating in his die Puppe (The Doll), die Austernprinzessin (The Oyster Princess) and Madame Dubarry.