Film exhibition

Initially films were mostly shown as a novelty in special venues, but the main methods of exhibition quickly became either as an item on the programmes of variety theatres, or by traveling showman in tent theatres, which they took around the fairs in country towns. It became the practice for the producing companies to sell prints outright to the exhibitors, at so much per foot, regardless of the subject. Typical prices initially were 15 cents a foot in the United States, and one shilling a foot in Britain. Hand-colouredfilms, which were being produced of the most popular subjects before 1900, cost 2 to 3 times as much per foot. There were a few producers, such as the American Mutoscope and Biograph Company, which did not sell their films, but exploited them solely with their own exhibition units. The first successful permanent theatre showing nothing but films was “The Nickelodeon”, which was opened in Pittsburgh in 1905. By this date there were finally enough films several minutes long available to fill a programme running for at least half an hour, and which could be changed weekly when the local audience became bored with it. Other exhibitors in the United States quickly followed suit, and within a couple of years there were thousands of these nickelodeons in operation. The American situation led to a worldwide boom in the production and exhibition of films from 1906 onwards.